jueves, 18 de junio de 2015

French mobile market: key figures and MVNO market share

According to ARCEP (French telecom regulator), in 2014 mobile market key figures in France has been:

  • Total Revenue: 14,000 Million euros (including: 960 Million euros of internacional traffic and 1,100 Million euros of SMS/MMS).

  • Voice traffic: 147,000 Million minutes (17% to fixed lines, 36% to the same mobile network, 41% to other mobile network, 4% to international).

  • Mobile subscribers: 57 Million (Postpaid) and 14.5 Million (Prepaid)

  • Active Data users: 43 Millions (3G) and 11 Million (4G)

  • Dedicated Data Cards: 3.7 Million

  • Dedicated M2M Cards: 8.2 Million

  • Amount of numbers ported during 2014: 5.5 Million

  • Average Revenue Per User (ARPU): 16 Euro

If we take into account only MVNO market, as of February 2015 there were 40 MVNO's in France. Here it is a list of these MVNOs including the Mobile Network Operator (MNO) that is hosting this MVNO, and its website:

MVNO (Host MNO)

Website

Afone Mobile (SFR)

www.afonemobile.fr

Alphalink (SFR)

www.telcomobile.fr

Auchan Telecom (SFR)

www.auchantelecom.fr

Bazile Telecom (Orange)

www.baziletelecom.fr

Blancheporte Mobile (Oran&SFR)

www.blancheporte-mobile.fr

Budget Mobile (SFR)

www.budgetmobile.fr

Buzz Mobile (SFR)

www.buzzmobile.fr

CIC Mobile (Orange & SFR)

www.cic.fr

Club Budget (Orange & SFR)

www.club-budget.fr

Cofidis Mobile (Orange & SFR)

www.cofidis-mobile.fr

Coriolis (SFR)

www.coriolis.com

Crédit Mutuel Mobile (Oran&SFR)

www.creditmutuel.fr

FrenchConnection (SFR)

www.frenchconnection.fr

IC Telecom (Orange)

www.ictelecom.fr

Joe Mobile (SFR)

www.joemobile.fr

Joi (SFR)

www.joitelecom.fr

La Poste Mobile (SFR)

www.lapostemobile.fr

Lebara Mobile (Bouygues)

www.lebara-mobile.fr

Leclerc Mobile (SFR)

www.leclercmobile.fr

Legos (Orange & SFR)

www.legos.fr

LTI Telecom (SFR)

www.lti-tele.com

Lycamobile (Bouygues)

www.lycamobile.fr

Mobile Casino (Orange)

www.casino.fr

NRJ Mobile (Orange & SFR)

www.nrjmobile.fr

Numericable (Bouygues)

www.numericable.fr

Ortel (Bouygues & Orange)

www.ortelmobile.fr

Phenix Mobile (Oran&SFR)

www.phenixmobile.com

Prixtel (SFR)

www.prixtel.com

SCT Telecom (SFR & Bouygues)

www.sct-mobile.fr

Serenity Club (SFR)

www.club-serenite.fr

Sim + (SFR)

www.simplus.fr

Symacom (Orange)

www.symacom.fr

Tele2 Mobile (Orange)

www.tele2mobile.fr

Telecom Future (SFR)

www.futurtelecom.com

Ti-Text (SFR)

www.ti-text.com

Transatel (Bouygues & Orange)

www.transatel.com

Vectone (SFR)

www.vectonemobile.fr

Vivaction (Orange)

www.vivaction.com

Webphonebet (Orange)

www.paritel.fr

Zero Forfait (SFR)

www.zeroforfait.fr

Apart from these MVNO, there are also three branded resellers over Orange network:

 

According to ARCEP, as of March 2015 there were 7.2 million subscriber of MVNOs (10.5% market share), but these figures have been decreasing since September 2014 (when there was a peak of 8.9 million subscribers and a 12.9% market share).

Currently market share of MVNO's is:

  • 9.1% of gross postpaid sales.

  • 52.7% of gross prepaid sales

Any room for a new MVNO in France?

miércoles, 10 de junio de 2015

Considerations for Taking Your MVNO to Market

This 4-page document from Sprint Wholesale, is a very good start for any entrepreneur or investor looking to introduce into MVNO business. It's obviously centered in US market and for future branded resellers of Sprint, but these considerations are also suitable for any other country:
These last months have been really intense and interesting, as I've had the chance to analyze several projects to start an MVNO from scratch (mostly in Spain and Florida). In the end, it's very clear that funding is a must for any new MVNO project, but there are so many other factors to take into consideration that it's extremely important to be sure that all technical, regulatory and market issues are properly managed by your team.
So, first of all, ask yourself these questions:
  • Do you already have any experience managing retail customers?
  • Will you be providing voice-only or voice+data mobile services? Do you really need 4G/LTE?
  • Are you thinking of an ethnic-market approach? What about residential and enterprise market?
  • Do you expect to be an MVNO without any fixed voice/broadband offer to your subscribers?
  • Do you really have a solid market differentiation?
  • Is your current IT infrastructure ready to manage an MVNO business?
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About: Jose E. Puente holds a Master degree in Telecommunications Engineering from University of Vigo (Spain). Having worked in the full technical deployment of one of the first new entrants (VODAFONE ESPAÑA, formerly Comunitel Global) once telecom market was liberalized in Spain in 1998, as Key Account Manager at the telecom subsidiary of IBERDROLA, and as Wholesale Business Director at OCEAN'S NETWORK (leading the strategy and transition from being a branded reseller of MOVISTAR to becoming a real MVNO over ORANGE network), Jose E. Puente is currently BDM at NUBIBOX (a cloud communications services company) and also a telecom entrepreneur, market analyst, independent consultant and advisor, specialized in telecommunications technologies, policies and regulations for several companies in Europe and USA.
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